Send to the people who actually did something, then see what it earned.
Build the audience from real behaviour, send it by email and messenger together, and read the revenue without exporting anything. The list, the campaign and the order are the same records.
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Build the audience from behaviour, send once, and see the revenue beside the campaign.
Use the same CRM conditions for email and messenger audiences. Purchases, lesson progress, quiz answers and attendance stay available without an export.
- Write. Build the template by hand or ask AI for HTML, subject, preheader and plain text.
- Target. Reuse saved CRM conditions, including orders, UTM data, course progress and attendance.
- Send. Keep email and nine chat channels in one campaign, with the first successful delivery winning.
- Measure. Read delivery, opens, clicks, unsubscribes and attributed orders in the same account.
See sending and deliverability details
Send from a built-in profile or your own SMTP server. Replies can land in platform mailboxes, with catch-all and member access controls.
One-click unsubscribe, plain text, stop lists, bounce suppression, test sends and a full sent log are built in. Your registrar still owns any DNS changes required by the sending provider. AXL is not the SMS vendor.
What the campaign earned, not what it opened.
Opens tell you the subject line worked. These tell you whether to run it again. Broadcasts, sequences and deliverability, written up →
Sales analytics
Revenue split into first and repeat sales, paid and unpaid orders, average check. Then filter by purchase-from-broadcast, first and last UTM, page, product, webinar, upsell and partner program.
What the send reports
While the audience resolves you get a preparation readout, then a progress percentage. The panel counts total sent and sent with errors, email versus chat, opens, clicks and unsubscribes. A running broadcast can be paused, resumed or cancelled.
Saved views
Every filtered board serialises into its URL, and a saved view can be public or private.
Send a behaviour-based broadcast you can attribute.
- 01 Sending profile, template, one tracked link The built-in profile sends today, no DNS work. Your own SMTP is the upgrade. Email → Sending profiles, Templates
- 02 Build the audience, read the count If the count surprises you, the filter is wrong. CRM → Segments
- 03 Save the list, create the broadcast A dynamic list absorbs new matches by itself. Or skip it and filter on the broadcast. Broadcasts
- 04 Schedule, then build the follow-up “Opened, did not click” is a scenario trigger. Broadcast → Schedule
- 05 Read the money, not the opens Filter by purchase-from-broadcast, split first against repeat. Analytics → Sales
Steps 1 to 4, as one prompt
“Write an email template for students who started ‘Foundations of Colour’ and never finished lesson three, with one link carrying utm_campaign=lesson3-nudge. Build that audience, tell me the contact count, then schedule the broadcast for 10:00 tomorrow. Do not send it.”
Questions people actually ask.
Yes. Course and lesson progress, homework, quiz answers, webinar attendance and community activity are audience conditions, from the courses and the CRM, because it is one record.
Yes, as one campaign, with opens, clicks and unsubscribes in one place, and SMS in the same channel list. Two caveats: you connect your own Twilio or RingCentral account. AXL is not the SMS vendor and does not resell numbers. That provider bills you per message on top of your AXL bill.
No. Every plan includes an email and message allowance. Extra platform emails cost $0.0006 each and extra messages cost $0.0004 each. The estimator →
Yes. Sales analytics filter by purchase-from-broadcast, by UTM at both touches, and by page, product, webinar, upsell and partner, split into first versus repeat sales, using the same orders your CRM holds.
Email the behaviour, not the list.
Audiences from what people actually did, email and messenger as one campaign, revenue attribution in the same account. Plans start at $49 a month, with included usage and published overage rates.
Start free · Email and analytics guides