Use cases · nine ways in
Start from the job you are actually trying to do
AXL is one account: site and blog, CRM and checkout, courses, webinars, booking, community, email and automation, all writing to one contact record. What changes is which piece you switch on first.
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Three complete jobs
Start with the outcome. The same account connects the rest.
Memberships, teaching and sales begin in different places. Each one still ends with the product, payment, contact and follow-up connected.
You already have an audience
The readers are yours. The way you charge them is rented.
Bloggers
Your audience is already yours. Stop renting the way you charge them.
Subscriptions, gated posts and checkout on your own domain.
Creators
You already have the audience. The follow-up is what's leaking.
Instagram comments answered, the lead magnet sent, one record.
Communities
Keep the community. Keep the fees.
Spaces gated by CRM filters, badges that award themselves.
You sell what you know
Teaching one person at a time does not scale. The stack is why.
Experts & coaches
Your first course should take a weekend, not a quarter.
Lessons, a test that scores itself, homework, certificate, checkout.
Consultants
Take the money, book the slot, stop copying details between four apps.
Sell the session, book the slot, record the call.
Online schools
You outgrew the course platform. You didn't outgrow the course.
Cohorts, drip, a grading queue and role handover in one workspace.
You sell products, or you build for clients
The sale is fine. It is everything around the sale that costs you.
Sellers
Every checkout that starts is already a record you can follow up.
Order bumps, 20+ providers, dunning, and an abandoned cart that is a record.
Small business
A CRM that knows where the lead came from, because it built the page.
Kanban pipelines, 61 segmentation conditions, call recordings and tasks.
Web designers
Your markup ships exactly as you wrote it.
Your HTML byte for byte, with checkout and CRM behind it.
The first hour
All nine start with the same three moves
- Import the contacts CSV or XLSX, matched on email and phone
- Price the product A checkout element, then a gateway
- A scenario follows up unpaid → message; renewal failed → pause access
Most people are two of these at once: a coach with an audience, a seller with a community. Already on another platform? Moving the data over →
Not here: agency sub-accounts. One account is one business, with no reseller mode.
You do not have to pick a lane to open the account.
Switch on the piece costing you most, then add the next. No percentage of your sales: from $49/month, with included usage and published overage rates.
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