Use cases · fourteen ways in

Start from the job you are actually trying to do

Connect your site, sales, teaching and customer conversations in one account. Start with the job that matters most.

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Three complete jobs

Start with the outcome. The same account connects the rest.

Connect the product, payment, contact and follow-up around your work.

A paid membership, renewal recovery scenario and connected member record in AXL.

Sell a membership Product, protected space, renewal recovery and member history.

An AXL course with sections, lessons, practice, progress and a numbered certificate.

Run the teaching Course structure, practice, review, progress and certificate.

An AXL sales pipeline with five stages, assigned deals and connected contact activity.

Run the sales work Pipeline, owners, tasks and the activity behind each contact.

For customer-facing teams

Build around the conversation.

Connect the agent, customer context and follow-up around your team’s work.

Call centers

Team calls, AI reception and a shared customer history.

Sales teams

Qualify enquiries, book meetings and follow up with context.

AI receptionists

Answer questions, check availability and book appointments.

Service businesses

Capture requests, book consultations and collect feedback.

Webinar teams

Send reminders and follow up on attendance and call outcomes.

Find your use case

Explore audience, teaching and business workflows.

You already have an audience

The readers are yours. The way you charge them is rented.

Bloggers Your audience is already yours. Stop renting the way you charge them. Subscriptions, gated posts and checkout on your own domain. Creators You already have the audience. The follow-up is what's leaking. Instagram comments answered, the lead magnet sent, one record. Communities Keep the community. Keep the fees. Spaces gated by CRM filters, badges that award themselves.

You sell what you know

Teaching one person at a time does not scale. The stack is why.

Experts & coaches Your first course should take a weekend, not a quarter. Lessons, a test that scores itself, homework, certificate, checkout. Consultants Take the money, book the slot, stop copying details between four apps. Sell the session, book the slot, record the call. Online schools You outgrew the course platform. You didn't outgrow the course. Cohorts, drip, a grading queue and role handover in one workspace.

You sell products, or you build for clients

The sale is fine. It is everything around the sale that costs you.

Sellers Every checkout that starts is already a record you can follow up. Order bumps, 20+ providers, dunning, and an abandoned cart that is a record. Small business A CRM that knows where the lead came from, because it built the page. Kanban pipelines, 61 segmentation conditions, call recordings and tasks. Web designers Your markup ships exactly as you wrote it. Your HTML byte for byte, with checkout and CRM behind it.

The first hour

Build your business around three connected moves

Import the contacts CSV or XLSX, matched on email and phone
Price the product A checkout element, then a gateway
A scenario follows up unpaid → message; renewal failed → pause access

Most people are two of these at once: a coach with an audience, a seller with a community. Already on another platform? Moving the data over →

Not here: agency sub-accounts. One account is one business, with no reseller mode.

You do not have to pick a lane to open the account.

Switch on the piece costing you most, then add the next. No percentage of your sales: from $49/month, with included usage and published overage rates.

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