For sellers of digital and physical goods

Every checkout that starts is already a record you can follow up.

A platform fee on top of a processing fee, for a checkout you cannot change. Here the order exists from the moment someone reaches it; an abandoned cart is a CRM record with a trigger on it.

Start free · AXL never takes a cut

An AXL checkout taking an order with its order bump, and the buyer's contact record carrying the paid order.
What AXL replaces

The checkout is a page element, and the order is a CRM record.

Left: your stack. Right: one AXL account.
You pay for Same job, here
Checkout platform Built in the same editor as the page: buy everything, pick exactly one, or pick any combination; an order bump that adds or replaces the product; a promo-code field; an inline Stripe card form.
Upsell app Chained one-click upsell pages. Accept charges without re-entering card details; Decline moves on, and it is mandatory; without it the buyer never reaches your thank-you page. Save-card must be enabled on the gateway.
Subscription billing Owned by AXL, not the gateway: any period, trial price, renewal caps, retry ladders, grace periods, self-service pause.
Abandoned-cart tool Ten statuses: created, checkout data, payment in process, partially paid, paid, preparing shipment, shipped, fulfilled, cancelled, refund. Created but unpaid is a trigger.
Promo-code app Fixed or percentage codes, dated windows, a usage cap, and a switch to disable the code on renewals.
Gateway juggling 20+ providers plus cash and bank transfer, each with its own currency, save-card switch and per-product restriction.
Platform revenue share 0%. “AXL does not take a percentage cut of your revenue. All money you get is yours.” Your provider still charges its processing fee.
Your first 90 minutes

Product and page, then average order value, then the leaks.

  1. 0 to 30

    The product and the page

    Pick a type: digital file, physical item, service, course, cohort or subscription. Price it fixed, struck-through, pay-what-you-want with a floor, or in bonus points. Add an order deadline for server-enforced scarcity. Then a checkout element on a page, and a gateway.

  2. 30 to 60

    Raise the average order

    Add an order bump, one upsell page after it, and a promo code whose cap decrements only on a successful payment.

  3. 60 to 90

    Stop the leaks

    Two scenarios: unpaid after 45 minutes → message on their chat channel, email as the fallback, with an expiring code, and renewal failed → retry ladder → pause access.

AXL checkout with a $19 order bump beneath a $79 total, plus upsell settings for a $149 offer.

Checkout, order bump, upsell, payment, and buyer record remain connected.

The agent shortcut

Describe the offer. Read back two graphs.

Connect once, then paste this

claude mcp add axl --transport http https://app.axl.tech/mcp
You, to your agent

Create “Toolkit Pro” at $79 with a $19 order bump and a $149 one-click upsell, on a checkout page in my brand style. Then two scenarios: recover abandoned checkouts after 45 minutes, and a 7-day dunning sequence. Show me both graphs, activate nothing.

Behind that: create_product, list_payment_gateways, edit_site_page_html, and the scenario nodes.

What stays with you

You connect the gateway, an OAuth flow in your name, and enable save-card if you want one-click upsells. Publishing and activating are separate, deliberate steps. Twenty-one sensitive operations stay off the AI surface, removed in the server. The guardrails →

After launch

What you check every week.

  • Orders filtered to unpaid, with fee and income per row: income is paid minus fee.
  • Sales analytics, first sales against repeat, filtered by up-sell, promo code or UTM.
Questions

What sellers ask before moving a catalogue.

Strongest for digital products, services, subscriptions and small physical catalogues. No tax or VAT engine, no merchant-of-record service, no invoicing module, and shipping is a line in the totals rather than a rate engine.

Set up your checkout in AXL.

No card, and we never take a cut. Afterwards, from $49/month, with included usage and published overage rates.

Start free