Website & funnel builder
Build pages and funnels with lead capture, SEO controls and A/B tests.
Landing pagesForms & quizzesSEO & A/B tests
AXL · AI-native sales & marketing platform
Sell more. Keep more of what you earn.
AXL brings websites, CRM, marketing, booking and payments into one platform. Use AI to launch campaigns, follow up with leads and get work done through chat.
Use AXL’s built-in AI assistant or connect ChatGPT, Codex or Claude through MCP.
Start with a 14-day free trial.
Explore the features
For founder-led businesses
- AI-product founders & startups
- Course creators, coaches & schools
- Consultants & communities
- Local service businesses
Features
Your sales and marketing tools. Connected.
Build websites, manage leads, automate campaigns, book appointments and deliver what you sell. Bring the work and your customer history into one platform.
CRM & sales pipelines
Keep contacts, deals, purchases and the next sales task together.
Customer historySales pipelinesTasks & segments
AI Assistant & MCP
Build and manage your workspace through chat with AXL’s assistant or your connected AI.
Marketing automation
Turn purchases, visits, comments and messages into configured follow-up workflows.
Email & messaging
Build targeted campaigns across email and your connected messaging channels.
AI chat agents
Answer on connected channels using your business knowledge, with human handover when needed.
AI voice calls
Configure inbound and outbound calls for qualification, booking, reminders and feedback.
Business telephony
Call from your browser and keep recordings, notes and outcomes with the contact.
Appointments & booking
Offer available times, collect intake details and automate booking reminders.
Checkout & subscriptions
Sell products and services with payment links, checkout and recurring access.
Live & automated webinars
Run live rooms and evergreen sessions with timed offers and attendance-based follow-up.
Courses & homework
Structure lessons, test understanding, review assignments with AI assistance and issue certificates.
Video hosting
Host protected videos and see recorded viewing progress and engagement.
Communities & memberships
Run member spaces with access rules, onboarding and membership messages.
Forms & quizzes
Capture answers, qualify leads and carry their preferences into the CRM.
Analytics & dashboards
Compare lead, campaign and sales results in reports and customized dashboards.
See how features connect customer history and action
| Feature | Customer history it adds | What AI can help you do |
|---|---|---|
| Live and automated webinars | Registrations, attendance periods and saved questions. | Follow up with no-shows or leads present during an offer. |
| Websites and landing pages | Recorded page visits and lead-capture events linked to a contact. | Build pages and tailor follow-up to recorded interests. |
| Video hosting | Recorded viewing progress and watch depth. | Suggest the next video or follow up on the offer a viewer reached. |
| Forms and quizzes | Answers, preferences and qualification details. | Create forms, segment leads and ask relevant follow-up questions. |
| Social engagement and DMs | Comments, direct messages and replies on connected channels. | Respond to engagement and continue the conversation in DMs. |
| Meta lead capture and conversions | Lead-form submissions, lead sources and recorded conversion events. | Use connected lead data for follow-up and configure conversion reporting. |
| SEO, AI visibility and A/B testing | Page metadata, crawler settings, page variants and conversion results. | Update search and AI-readable content, create variants and compare results. |
| Dashboards and analytics | Lead counts, conversions and connected data sources. | Build customized dashboards and compare funnel stages. |
| CRM and sales pipelines | Contact history, deal stages, purchases and open tasks. | Prioritize follow-up, update records and assign the next task. |
| Email sequences and campaigns | Sent messages, clicks and recorded purchase status. | Build campaigns and adapt follow-up to recorded behavior. |
| Chatbots and multichannel messaging | Questions, preferences and previous conversations. | Build flows, answer questions and hand complex chats to a person. |
| AI calls and telephony | Call history, qualification answers and recorded outcomes. | Answer or place configured calls, book appointments and record results. |
| Calendars and booking | Available slots, appointments and recorded customer preferences. | Offer an available time, book after acceptance and send reminders. |
| Checkout, payments and subscriptions | Orders, payments, purchases and subscription status. | Send checkout links and follow up on unpaid orders. |
| Courses, quizzes and assignments | Course progress, answers and homework-review outcomes. | Assist with homework review and relevant learning reminders. |
| Communities, memberships and access | Membership status, permissions and recorded activity. | Manage access, onboarding and membership messages. |
Available history and actions depend on your setup, enabled channels and permissions. Anonymous activity is not a known customer’s history until it can be linked to that contact.
Why the connection matters
Your AI gets the history. And the tools to act.
What someone watched, asked and bought helps explain what they need next. AXL connects that history with your offers, conversations, booking and payments, so AI can help move the relationship forward.
One customer. The whole story.Illustrative example
Maya ChenPhotography course · Customer history
- Attended the offer segmentRecorded after the webinar ended
- “Can I study around my work?”A question saved in the conversation
- No paid orderA useful next conversation is still possible
AXL AI assistant
Maya asked about studying around work. Follow up with the course schedule and a link to checkout.
Email prepared for reviewThe message uses her question, the offer she saw and the current course details.
After approval
Maya ChenCustomer history updated
- Follow-up email sentCourse schedule and checkout link included
- Payment pendingA sent link is not a completed purchase
- Next interaction has contextThe message is part of the customer’s history
Your instructionFollow up with leads who watched the offer but haven’t bought.
Actions follow your rules and permissions.
Step 1 of 3: Customer history.
- 01Customer history
What happened with this person?
- 02Next step
What makes sense for them now?
- 03Action
Send, call, book or hand over.
- 04Result
Record what actually happened.
- 05Updated history
Carry that context into the next interaction.
AI uses the customer events you have recorded and connected, within the permissions and channels you enable.
More from the opportunities you already have
The right next step can change the outcome.
Courses, coaching & online schools
Interest gets a relevant follow-up.
A lead watched your offer and asked a question, but hasn’t bought. Continue the conversation with that context.
- 01Find leads who attended the offer segment.
- 02Answer the question they left in the conversation.
- 03Send checkout or pass the conversation to your team.
Appointments & service businesses
An opening becomes an opportunity.
A customer asked for Wednesday, but you were fully booked. When a slot opens, use that recorded request to offer a time that works.
- 01Check availability and offer the open slot.
- 02Confirm the booking after the customer agrees.
- 03Send a payment link and save the actual result.
Example workflows. Configure follow-up to respect communication preferences and stop when a purchase or an opt-out makes the offer no longer relevant.
Watch AXL in action
Give it a task. See the work take shape.
Take a product tour through a course launch, customer conversations and follow-up with AXL’s built-in AI Assistant.
See what an AI assistant can do
Preview ready
Keep more of what you earn
More time for customers. Less work between tools.
Make better use of sales opportunities while reducing manual work and operating costs. One connected system brings the history and the tools together.
- Less repetitive work
Give tasks through chat and automate follow-up from recorded customer behavior.
- One connected platform
Websites, CRM, communications, booking, payments and delivery share the same working environment.
- 0% taken from your sales by AXL
Plans start at $49/month with included usage and published overage rates. Your payment provider charges its own processing fees.
Choose how you work
Your business. Your preferred AI.
Start with AXL’s built-in AI assistant.
Give it a job inside your AXL account. Create pages, prepare campaigns and handle routine sales tasks through conversation.
Tell AXL what you need ↗Or connect the AI you already use.
Connect ChatGPT, Codex or Claude through MCP to work with the AXL data and actions you permit.
Do I need to connect another AI?
No. AXL has a built-in AI assistant that works inside your account. You can also connect ChatGPT, Codex or Claude through MCP. Some setup tasks, such as connecting a payment card, domain or phone number, still use account settings.
Can I control what an AI assistant can access?
Yes. Access depends on the permissions, available tools and connected channels you enable. Connecting an assistant does not automatically give it access to every piece of customer data.
What does it cost, and do you take a cut?
Plans start at $49 a month with included usage and published overage rates. AXL takes 0% of your sales, while your payment provider still charges its own processing fees. Start with a 14-day free trial.
Can I bring my existing customer data?
You can import contacts from TXT, CSV or XLSX. Other data depends on its source and format. Course content needs rebuilding, and existing subscriptions on another processor stay there. The migration guide explains what can move.
Read the migration guide ↗Start with the next opportunity
What would you like AXL to do first?
Start with a 14-day free trial.