Built for digital products

Sell your digital product.

AXL is a truly all-in-one, AI-native platform for sales and marketing automation.

For AI product founders, startups, course creators, coaches, online schools, consultants and community owners. Courses, webinars, websites, checkout, CRM and automation live in one account. Use AXL's built-in AI Assistant, or bring your own agent.

Start free

AXL AI-native platform with the built-in AI Assistant, an option to bring your own agent and one request becoming a customer journey.

Preview ready

AXL's built-in AI Assistant acts as your technical operator, so you do not need a separate one to set up the work. Or bring your own agent.
The core features

What each part of AXL does.

See the core workflows here, then open a feature page for the full detail.

An online course platform that grades and certifies

Build lessons, tests and homework in one step tree. Gate progress until work is passed, then issue a numbered, verifiable certificate.

  • Six question types, graded on the spot
  • Homework queue sorted blocking-first, voice both ways
  • Drip by weekday, date or cohort start
Courses on AXL →
A finished AXL course: the section tree, a written lesson, and the numbered certificate it issues.

A website builder with the checkout already wired

Build pages, forms and checkout together. Each order creates one CRM contact with the page, form and payment attached.

  • AI page builder plus a full code view
  • A/B tests and 100 kept page revisions
  • Order bumps and one-click upsells
Sites on AXL →
An AXL checkout taking an order, and the buyer's contact record carrying it.

Email marketing that reads your CRM

Target people by what they registered for, watched or bought. Send across email and messengers, with results returning to the same record.

  • Audiences from 61 behaviour filter conditions
  • One broadcast across email and messengers
  • Opens, clicks and errors per channel
Email on AXL →
A scheduled AXL broadcast: the resolved list, the designed letter, the send statistics.

Marketing automation across 139 node types

React to a comment, registration, view or payment with messages, tags, access and tasks. AXL keeps the action and result on the contact.

  • 51 actions, 61 events, 27 listeners
  • Branches on attendance, watch time and answers
  • Comment funnels for Instagram and Facebook
Automation on AXL →
A comment thread with its automatic reply, the DM that followed, and the AXL scenario canvas behind both.

A webinar platform that runs the follow-up itself

Run live rooms with stage layouts and moderated chat, then reuse the recording as an evergreen session. Attendance decides the offer or replay.

  • Stage layouts, slides and moderated chat
  • Evergreen sessions on a millisecond timeline
  • Offer or replay by attendance, automatically
Webinars on AXL →
The webinar follow-up scenario on the AXL canvas: join link on registration, reminder an hour before, then the offer or replay based on attendance, with execution counters on every node.

A CRM with one record per person

Keep visits, answers, orders, messages and course progress on one contact. Build segments directly from that history.

  • Kanban pipelines with per-stage totals
  • Segments built from behaviour filters
  • Tasks, call logs and duplicate merging
CRM on AXL →
A buyer's contact record in AXL: the page visit, the checkout and the paid order on one timeline, with the deal beside it.
Native telephony

A business phone that writes the follow-up

Call from the browser or let a connected voice agent run the call. AXL keeps the recording, transcript, summary and outcome on the same customer record.

  • AXL numbers and a browser softphone
  • Recordings, transcripts and short summaries
  • Call outcomes that can continue an automation
Telephony on AXL →
Call summary

Maya Chen · 12m 18s

Qualified

Needs a proposal by Friday. Four-person team, Growth plan, onboarding next month.

Recording savedTranscript readyFollow up Friday
12:18Details

Payments, subscriptions and recovery

Use 20+ payment providers, cash or bank transfer. Handle subscriptions, instalments and failed-payment recovery with 0% taken by AXL.

  • Order bumps and one-click upsells
  • Subscriptions with failed-payment recovery
  • 0% of your sales, any provider
Payments on AXL →
An AXL checkout taking an order: the chosen product, the $19 order bump ticked beneath the $49 total, and the payment button.

Video hosting that protects the course

Protect lesson playback, restrict embeds to your domains and see who watched and how far. Video is included under reasonable use.

  • Anti-download player with watermark
  • Domain-locked embed codes
  • Watch-through analytics per video
Video on AXL →
A lesson page in an AXL course with the embedded video at the top and the written material under it.

Community spaces and memberships

Spaces whose view, post and comment permissions are written as CRM filters. A paying member is a segment, not a separate user base. Bill the membership yourself and keep all of it.

Community on AXL →

Booking and one-to-one sessions

Availability rules, sessions the guest pays for at booking, reminders before the call, and the meeting lands on the same contact record as everything else the person did.

Booking on AXL →
What it replaces

One account instead of five subscriptions. Keep all of your revenue.

Two example schools in our calculator replaced three platforms costing $2,740 and $1,970 a month before AXL.

Showing 5 of 10 tools: $346/month + 2% of community sales
2,500 contacts, one seat, monthly, never the annual rate; 500 attendees for webinars. Each vendor's own pricing page.
The job A tool we can price today Published platform price
Funnels & checkout ClickFunnels Launch $97/mo, 0% of sales
Courses & LMS Teachable Builder $89/mo, 0% on Builder; Starter takes 7.5%
Community Circle Professional $89/mo + 2% of sales
Email marketing Kit Creator (1,001 to 3,000 subscribers) $59/mo
Booking Calendly Standard (per seat) $12/seat/mo
That stack $97 + $89 + $89 + $59 + $12 $346/mo + 2% of community sales
AXL Everything above, one login From $49/month, 0% of sales, with included usage and published overage rates
AI-native, two ways

Use AXL's built-in AI Assistant. Or bring your own agent.

  • Built-in AI Assistant

    Tell it what to launch. It handles the setup and brings back a polished result for review.

  • Bring your own agent

    Claude, Cursor or another compatible assistant can create real pages, funnels, courses and broadcasts.

  • Publishing stays yours

    Twenty-one sensitive operations (billing writes, token minting, roles) are removed in the server, not discouraged in a prompt. The guardrails →

You are probably comparing us to four other tabs.

The full comparison pages also say where another platform is stronger.

Entry price, revenue share and agent access from each vendor's own pricing and documentation pages. Words, not logos, so a screenshot still says what it means.
Platform Entry price Cut of your sales Agent access (MCP)
AXL from $49/month, with included usage and published overage rates 0% ~1,100 operations, full read + write, every plan
Kajabi $179/mo 0% on Kajabi Payments; 5% → 0.5% by plan if you bring your own processor Drafts only; a human publishes in the admin
GoHighLevel $97/mo 0% “Hundreds of operations across 40 domains.” Courses, tests and certificates are not among the documented ones.
ClickFunnels $97/mo (3 courses) 0% Their own docs call it a Technical Preview; Scale plan ($197) and up
Skool $9 / $99/mo 10% / 2.9% No public API documented
Circle $89/mo 2% / 1% / 0.5% Read-heavy, metered at 5,000 calls/mo, Business plan ($199) and up

Thinkific's MCP is read-only and Plus-tier only (thinkific.com). Kajabi charges no platform fee on Kajabi Payments (2.9% + $0.30 processing); the 5% to 0.5% is the surcharge for bringing your own provider (kajabi.com/pricing). Card processing goes to Stripe or PayPal everywhere here, AXL included, and is excluded from every “cut”. AXL Starter is $49 a month. Every feature is included, with published allowances and overage rates.

Questions people actually ask.

Plans start at $49 a month with included usage and published overage rates. AXL takes 0% of your sales, while your payment provider still charges its own fee. Estimate it.

Put the whole thing in one place.

Courses, webinars, sites, payments, CRM, calls, email and automation in one account. Keep all of your revenue.