Blog topic

Email, analytics and growth

A broadcast is one send to one list; a sequence is an automation that happens to send email. Confusing the two is where most email programs stop making sense.

Start at the pillar this topic feeds: email marketing on AXL.

Everything in this topic

In the order they publish.

None of these has published yet, so each is a title rather than a link; it becomes a link on the day it goes live.

  1. Broadcast vs Sequence: The Distinction That Fixes Your Email Program
  2. UTM Parameters: A Naming Convention You Can Actually Live With
  3. Email Deliverability After a Platform Migration: A Checklist
  4. First-Click vs Last-Click Attribution: Which One Lies Less?
  5. How to Segment an Email List: 7 Segments That Earn Their Keep
  6. Customer Lifetime Value: How to Calculate It Without a Data Team

Send from the same record you sell from.

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