For coaches and experts

Turn your coaching into a course you can sell.

Lessons, tests, homework, certificates and checkout in one account. Build the first one in a weekend.

Free plan, no card needed.

A finished AXL course: the section and step tree, a written lesson, and the numbered completion certificate it issues.
What it is

Turn one-to-one coaching into a course you can sell.

Build the course in sections and steps. Each step can teach, test, take homework and wait until the work is accepted.

A course in AXL: sections with their lesson steps in the course editor.
A course: sections and steps in the editor.
  • Lessons. Video, text and files in each step.
  • Tests. Six question types with a pass mark.
  • Homework. A review queue, with text or voice replies.
  • Certificates. Issued by hand or when the course is done.

Good to know: Students use the course in a browser on your own domain. There is no branded phone app.

What you use

Four parts of AXL a coach uses.

  • Courses Lessons, tests, homework, drip and certificates. Courses →
  • Checkout Sell the course or a package of sessions. Payments →
  • Booking One-to-one calls with Zoom or Google Meet links. Booking →
  • Webinars Live launches from the browser or OBS. Webinars →
How to start

Your first course in a weekend.

  1. 01 Lay out the course Sections and steps, video in each. Courses → New
  2. 02 Add a test and homework Pass mark, reference answer, step lock. Step → Tests, Tasks
  3. 03 Create the product Price, access period and checkout page. Products → New
  4. 04 Grant access on payment Order paid, then access and a welcome email. Scenarios
Or let AI do it
Prompt

Build “First 30 Days of Strength” from this outline: 4 sections, 12 steps, a 5-question test at 70% pass, homework with a reference answer only I see, a certificate, a $199 product and a checkout page.

What it does
  • 1. Builds the course: 4 sections and 12 steps.
  • 2. Adds a 5-question test with a 70% pass mark and homework with a reference answer only you see.
  • 3. Adds a certificate.
  • 4. Creates a $199 product and its checkout page.

Paste it into the AI Assistant inside AXL, or into Claude, ChatGPT or Cursor connected over MCP. What an agent can do →

What it replaces

One plan in place of a course host, a scheduler and an email tool.

Prices are the tiers a coach usually starts on.

Typical separate tools and their monthly price, billed monthly.
Job Usual tool Monthly In AXL
Course hostingTeachable Builder$89Courses with tests and homework
BookingCalendly Standard$12 per seatBooking pages
EmailKit Creator, 1,001 to 3,000 subscribers$59Broadcasts and automations
Sales pages and checkoutClickFunnels Launch$97Pages and checkout
All of itAXLFrom $49, 0% of salesStarter includes 5,000 contacts and 100 h of video

Vendor prices from their own pricing pages, billed monthly. AXL rates and usage allowances on axl.tech/pricing.

Questions

Questions people ask.

Build your first course in AXL.

Free plan, no card needed. Paid plans from $49 a month.

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