Automation & omni-channel scenarios

Build the funnel once. It runs on every channel you use.

One visual graph handles the trigger, the wait, the condition and the reply, in the DM, the inbox or the comment thread. 139 node types, one canvas.

Free plan, no card needed.

A comment thread with an automatic public reply, the direct message that followed it, and the AXL scenario canvas that produced both.
What it is

Start with an event. The scenario does the follow-up.

Connect triggers, waits, conditions and actions on one canvas. It runs on email, messengers and the CRM at once.

AXL scenario canvas: a webinar follow-up flow with triggers, conditions and messages connected step by step.
A webinar follow-up built on the scenario canvas.
  • Trigger. An order, form, comment, renewal, lesson or webinar.
  • Wait and decide. Pause, then branch on the same conditions as CRM segments.
  • Act. Send a message, grant access, move a deal, create a task.
  • Check. Counters on every step and a log per contact.

Good to know: Facebook comment automation still waits for two Meta permissions.

What it does

Scenarios connect everything else.

  • CRM and payments Orders, renewals and deals start it. It moves deals and pauses subscriptions. CRM →
  • Sites and forms Forms, quizzes and page visits start it. Sites →
  • Courses Lessons and homework start it. It grants access and issues certificates. Courses →
  • Webinars Registration and attendance start it. It splits the follow-up by who stayed. Webinars →
  • Email Opens and clicks start it. It sends by email and messenger. Email →
  • Community New members and badges start it. It opens spaces. Community →
How to start

Turn Instagram comments into leads.

  1. 01 Connect Instagram Then add a scenario, switched off. Settings → Channels
  2. 02 Set keywords and replies One of four replies is picked at random. The canvas
  3. 03 Send a DM with a button The button splits the flow in two. Canvas → Send message
  4. 04 Ask for the email The answer goes into the contact. Canvas → Ask for data
  5. 05 Switch it on and test Counters show whether it fired. Scenarios → Runs
Or let AI do it
Prompt

Create a scenario on my Instagram channel. Trigger: a comment matching guide, link or send on the posts tagged ‘lead magnet’. Post one of four replies at random, then DM that person the link with a button. If they press it, ask for their email; if not, follow up tomorrow.

What it does
  • 1. Triggers on comments with guide, link or send on posts tagged ‘lead magnet’.
  • 2. Replies publicly with one of four variants.
  • 3. Sends the link by DM with a button.
  • 4. Asks for an email if they press it, follows up tomorrow if not.

Paste it into the AI Assistant inside AXL, or into Claude, ChatGPT or Cursor connected over MCP. What an agent can do →

Price comparison

More contacts for less than a DM tool.

2,500 contacts who message you on Instagram, WhatsApp and Telegram.

Monthly price, billed monthly.
Tool Per month What the price covers
AXL Starter$495,000 contacts, Instagram, WhatsApp and Telegram, plus CRM, email, courses and sites
ManyChat Pro$392,500 contacts, 3 of 7 channels
ManyChat Business$997,500 contacts, all channels

From manychat.com/pricing, for accounts created after March 2026. AXL rates on axl.tech/pricing.

Questions

Questions people ask.

Build the follow-up once.

Free plan, no card needed. Paid plans from $49 a month.