Your markup ships exactly as you wrote it.
You build the site in two days, then lose a week to plugins, form spam, a gateway and whichever CRM the client's cousin recommended. On a Custom page here, the HTML you save is what ships, with forms, checkout, CRM and A/B tests already behind it.
Start free
Edit the custom HTML and inspect the rendered result side by side.
One account you hand over, instead of five you keep supporting.
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Your markup, untouched
A Custom page stores your head and body HTML and ships both verbatim. Brand Style Kit presets drop
--color-*and--font-*tokens into that head. -
Forms and quizzes
23 element types, 6 templates and a widget you can drop on any page. Branching questions included.
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Checkout as a page element
Multi-product, promo codes, an order bump and an inline Stripe card form.
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A real CRM behind every form
Each deal carries a “source” naming the site, page and form that produced it.
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Where your own files live
Head HTML is passthrough, so fonts, meta and analytics go there. CSS and JS upload to the site's Files tab, images to the media library.
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Variation tests
Shipped in the admin today. The statistics table sits in that page's own A/B tab.
Shell, pages, then the part clients actually pay for.
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0 to 30
The shell
Create the site, then point the client's domain: add the A record AXL shows, tick “DNS settings applied”, confirm, and SSL issues itself. Until then it runs on a platform subdomain. Attach header and footer as shared components; attaching replaces the page set they sit on rather than adding to it.
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30 to 60
The pages
Pages nest, and a page's URL is its parent's plus its own segment. Paste your HTML into a Custom page, or let the AI builder draft from a reference and hand-edit what it gets wrong. Save a draft and send the client a secret preview link: no login, and it renders
noindex. Publishing is a separate switch. Every page keeps its last 100 revisions with revert. -
60 to 90
The part they pay for
Wire the form to a pipeline stage, add a scenario that emails the client on each lead, start a variation test. Then hand over one login.
Five things worth knowing before you quote
- •Page templates are a read-only catalogue: you copy the markup, you do not apply one.
- •Every page loads one platform stylesheet of ~700 KB.
- •The pipeline emits no
srcsetand no WebP, so size images at upload. - •Only images get a permanent public link. A PDF or a zip gets one that expires after six hours.
- •Platform utility classes carry only
md:andlg:, and arbitrary values liketext-[15px]are inert; your own CSS is untouched.
Draft five pages from a reference, then edit by hand.
You, to your agentNew site for my client on the brand style I just saved. Five pages from the outline below; home follows the structure (not the copy) of https://example.com/reference. A contact form on /contact creating a deal in “New leads”. Preview links, publish nothing.
What designers ask before the first job.
No. On a Custom page the markup you save is the markup that ships, enforced in the renderer. One exception: a lead form and a checkout block are wired through literal class names, so style them freely but do not restructure them or attach your own JS, or they render without submitting. Custom pages and revisions →
Each client is their own account, with its own bill; there is no agency sub-account console, the way GoHighLevel's Agency Pro tier offers one (gohighlevel.com/pricing). Sharing settings export your blocks and pages from one account into the next, so the second client site starts from your own block library.
The floor is covered: titles, meta descriptions, nested slugs, robots.txt, sitemap.xml, per-page noindex, Open Graph, redirects, auto SSL. Two gaps: no canonical tag and no Twitter Card unless you inject them yourself, and the title always carries the site name as a suffix.
Yes. You create a variation of the page: its own HTML, its own preview token, its own revisions. Traffic splits between the arms.
System and custom roles, departments and per-key API rights: an admin seat without the power to delete the pipeline. A Custom page is edited as HTML or through the AI builder, never in the drag-and-drop editor.
Build a client site in AXL.
Nothing goes live until you publish. Plans start at $49 per month with included usage, and AXL takes 0% of your revenue or your client's.
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