Free
$0
hard limits, no overage
- Contacts500
- Storage5 GB
- Email5,000
- Messages5,000
- Video viewing10 h
- Live stream i100 viewers × 30 min = 50 h50 viewer-h
- Admins1
- AI creditsFrom balance
- Site visits3,000
- AXL brandingAlways on
PricingFree plan, no card
See the bill before it arrives.
Plan fees, Free limits, allowances and overage rates are public. The calculator shows every charged line and total. AXL takes 0% of sales.
All features included
The full AXL platform is included on every plan.Plans change included usage and admin seats, not access to features. Free adds hard limits.
Starter
$49
per month
- Contacts5,000
- Storage50 GB
- Email15,000
- Messages25,000
- Video viewing100 h
- Webinar viewing iAXL stream only100 viewer-h
- Admins1
- AI credits200
Growth
$149
per month
- Contacts20,000
- Storage150 GB
- Email50,000
- Messages75,000
- Video viewing300 h
- Webinar viewing iAXL stream only400 viewer-h
- Admins2
- AI credits500
Scale
$349
per month
- Contacts50,000
- Storage400 GB
- Email120,000
- Messages200,000
- Video viewing500 h
- Webinar viewing iAXL stream only600 viewer-h
- Admins3
- AI credits1,500
Pro
$699
per month
- Contacts150,000
- Storage1,000 GB
- Email300,000
- Messages500,000
- Video viewing1,500 h
- Webinar viewing iAXL stream only1,500 viewer-h
- Admins5
- AI credits3,000
No surprise invoice
The rate card is public. The math stays visible.
Estimate the bill before signup. Billing keeps every overage line, daily usage and cost visible.
Plan fee$49, $149, $349 or $699
Included usage$0 extra
Usage above allowancepublished rate x overage
Your sales0% to AXL
No pricing surprises
Two things you will not find here.
No. 01
No “unlimited, subject to reasonable use” fine print.
Included amounts and overage rates are numbers, not a judgment call.
No. 02
No hidden “contact sales” enterprise price.
Every plan and the cost of growing beyond it stay public.
Estimate your bill
Choose a plan and see its monthly estimate.
Pick a plan, start from a business profile, then adjust any of the eight usage inputs when you need a closer estimate.
Plan to estimate
Start with a business profile
Estimated monthly bill
per month
Starter selected and currently lowest
Lowest total at this usage: Starter at $49.00.
Usage on selected plan
Starter
Usage against included amounts
Used / includedContacts1,200 / 5,000Included
Storage20 / 50Included
Platform emails5,000 / 15,000Included
Messages8,000 / 25,000Included
Video viewing20 / 100Included
Webinar viewing on AXL stream10 / 100Included
Active admins1 / 1Included
AI credits100 / 200Included
- Selected plan fee
- $49.00
- Calculated overage
- $0.00
For contacts, storage and admins, this estimate assumes today's amount stays unchanged through the month. Live billing calculates each day separately. Free has hard limits instead of overage, and its AI is paid from prepaid balance. Taxes and payment-provider fees are not included.
Show all usage inputsHide usage inputsContacts, storage, email, messages, video, webinars, team and AI
contacts
GB
emails
messages
viewer-h
viewer-h
admins
credits
Usage rates
One rate card. The same on every plan.
Plan usage is charged above your allowance. Phone numbers and calls are billed separately.
| Usage | How it is measured | Rate |
|---|---|---|
| Contacts | Charged daily from that day's stored count | $0.002 each |
| Storage | Charged daily from that day's GB, including converted video renditions | $0.10 per GB |
| Platform emails | Sent during the month | $0.0006 each |
| Messages | Sent during the month | $0.0004 each |
| Video viewing | Viewer-hours during the month | $0.03 per viewer-hour |
| Webinar viewing through AXL stream | Viewer-hours streamed through AXL during the month | $0.03 per viewer-hour |
| Active admins | Charged daily from that day's active non-agent seats | $15 per active admin/month |
| AI credits | Credits used during the month | $0.01 per credit |
| US local phone number | Monthly rental, separate from the plan | ≈ $1.50/month |
| US to US browser calls | Billable minutes, including connection and dual-channel recording; no AI | ≈ $0.02/min |
The formula is simple: plan fee plus each positive difference between your usage and the included amount, multiplied by that usage rate, plus separate telephony and domain services. The plan calculator excludes these separate charges.
Telephony figures are estimates, not fixed worldwide rates. Post-call AI, number setup and taxes may add to the total. See the US example and full breakdown →
Free plan
Start at $0. A limit pauses sending, never your leads.
New accounts start on Free, with no trial clock and no card. Free limits are hard and cannot be bought; paid plans raise them.
| Limit | At the limit | Hard stop |
|---|---|---|
| 500 contacts | New leads are still saved. Campaigns and automations skip contacts above the limit. | None |
| 5,000 emails a month, 500 a day | A campaign bigger than what is left is declined with the numbers; automation emails pause. Sign-in, receipt, access and booking emails always go out. | At 100% |
| 5,000 messages a month | Automated and bulk messages pause. Your own replies and incoming messages keep working. | At 100%, automation only |
| 5 GB storage | New uploads close; uploaded files keep working. Video is converted up to 720p. | At 100% |
| 3,000 site visits a month | Sites stay up. From 4,500 visits a bar says the site runs on free AXL. | From 6,000: pages pause behind a contact form that still collects leads |
| 10 video hours a month | Video plays at up to 360p with an AXL mark. | From 30 hours |
| 50 live viewer-hours a month | Any number of broadcasts and viewers: 100 viewers for 30 minutes use 50 viewer-hours. | When they run out, plus 5 minutes of grace |
| AI, calls, SMS and DNS hosting | Paid from prepaid balance. The onboarding chat is free. | At zero balance; the assistant hands over to a person. The account stays open. |
Telephony & voice AI
A US business number. Usage you can estimate.
Phone numbers and calls are billed separately from your plan.
| Service | Approximate cost | What it includes |
|---|---|---|
| US local number | ≈ $1.50/month | Example rental; availability and setup charges vary |
| US to US browser call | ≈ $0.02/min | Connection, call control, browser audio and dual-channel recording; no AI agent |
| AI receptionist example | ≈ $0.121/min | Observed inbound calls with connection, recording and AI; ≈ $0.130 with recorded post-call AI. Sample geography unconfirmed. |
Example: around $21/month for one local number and 1,000 billable US browser-call minutes with recording, plus your AXL plan. AI agent usage is additional.
How the US estimate is calculated
Per minute: $0.0075 connection + $0.003 call control + $0.003 browser audio + $0.006 dual-channel recording = $0.0195. Multiply by 1,000 and add $1.50 number rental. Estimates use the current AXL rate configuration and a standard local route. Actual number, route, rounding and optional services affect charges; taxes excluded. Confirm live prices in Telephony before purchase. This estimate is separate from the plan calculator above.
Domains & DNS
Domain registration and DNS hosting.
Buy, transfer or connect a domain. Registration and DNS hosting are priced separately.
| Service | Price | How it works |
|---|---|---|
| Register a domain | Varies by name, extension and term | The exact price and available term are shown before you confirm. |
| Renew a domain | Current renewal price for your domain | Review the exact amount in Settings > Domains before confirming a renewal. |
| Transfer a domain to AXL | Varies by domain and extension | Eligibility and the transfer price are shown before you confirm. |
| AXL DNS hosting: first domain | Free on paid plans | One domain per account from Starter. On Free, each domain is $1 a month from balance; an empty balance pauses its DNS hosting with an email, never the account. |
| AXL DNS hosting: additional domains | $1 / domain / month | Included as a separate DNS hosting line on your monthly invoice. |
| Connect a domain with external DNS | No AXL connection or DNS hosting fee | Keep your provider and add AXL's records. Your provider's charges still apply. |
An eligible domain's first year is free on Growth and above.
Available on a plan from $149/month, once per account. Eligible names are marked in your account before purchase. The offer covers the first year of a new registration; renewals and transfers are paid separately.
The oldest domain AXL hosts gets the free DNS slot, whether bought, transferred or connected.
How billing works
Keep the allowance. Measure only what moves.
Base plancharged once for the month
Contacts, storage and active adminscharged daily from each day's actual amount
Email, messages, viewing and AImonthly consumption
Plan recommendationthe lowest total among the plans your usage fits
After the limit
A limit can mean overage, an automatic upgrade or a sales call.
AXL publishes the overage on paid plans and pauses sending at a Free limit. Other platforms may sell an add-on, charge usage fees or move the account to a higher or custom plan.
| Platform | Entry price | Included at entry | Fee on sales | After the limit |
|---|---|---|---|---|
| AXL | $0 Free; $49/mo Starter | 500 contacts on Free; 5,000 on Starter | 0% | Public overage; a larger plan only when it lowers the total |
| Kajabi | $179/mo | 2,500 | 0% on Kajabi Payments; 2% to 0.5% by plan with an eligible third-party provider | Add 5,000 contacts for $25/mo, or upgrade |
| Teachable | $39/mo | 100 active students | 7.5% on Starter | Usage fees can apply unless native sales exceed $10k/year; Custom is contact sales |
| Kartra | $59/mo | 500 contacts | 5% on the entry tier | Automatic tier upgrade with a mid-cycle fee; Enterprise supports up to 250,000 contacts |
| Skool | $9/mo | Unlimited members | 10% Hobby; Pro starts at 2.9% | No member cliff; plan choice changes the transaction fee |
Video hostingProtected players, viewing data and course delivery.
Email and messagingCampaigns and connected channels inside one automation.
CRM and automationOne contact timeline from first click to follow-up.
Sell and deliverCheckout, courses, webinars, community and booking.
A concrete monthly example
One AXL bill is $101 lower.
2,500 contacts, 30,000 platform emails, one admin and up to 50 video viewer-hours.
Courses, CRM, checkout and automation are included only in AXL.
AXL Starter plus 15k extra emails$58
Mailchimp Standard plus Wistia Business$159
You save $101 each month
$1,212 over 12 months64%
$1,212 over 12 months64%
Check the source pricesPrices, units and savings.
| Tool | Public price | AXL price proof | AXL advantage |
|---|---|---|---|
| Wistia Business | $99/mo Business | $49/mo Starter | $50 lower entry |
| Mailchimp Standard | $60/mo for 2.5k contacts and 30k sends | $58/mo at the same volume | $2 lower, plus video |
| Mailgun Basic | $1.80 per extra 1k | $0.60 per extra 1k | 67% lower rate |
| SendGrid Essentials 50K | $1.33 per extra 1k | $0.60 per extra 1k | 55% lower rate |
Checked August 2026. Taxes, promotions and feature differences are excluded.
No AXL platform fee on your sales
“AXL does not take a percentage cut of your revenue. All money you get is yours.”
You connect your own Stripe, PayPal or one of 20+ providers, and the money goes from your customer to your account. We are not in the path, hold no funds, and do not skim.
The guardrails
Usage-based pricing is only trustworthy if you can watch it and the fastest-moving line is capped.
AI with a real-money balance
uses the monthly cap you set and stops if pending AI charges use up that balance
Separate account debt gate
uses the balance, bonus balance and the account's plan credit
Open any usage line to see daily cost and the contributors behind it.
These are separate stops. AI can stop while the account stays open because referral and promo balances, plus plan credit, do not pay for AI.
Questions
Eight billing answers.
$49 per month. It includes 5,000 contacts, 50 GB of storage, 15,000 emails, 25,000 messages, 100 video-viewing hours, 100 webinar viewer-hours streamed through AXL, one admin and 200 AI credits.
On a paid plan, only the amount above the allowance is billed at the published overage rate. The plan fee and every positive overage line are added together. Free has no overage: sending pauses at its limits.
No. Starter, Growth, Scale and Pro use the same overage rate card. Larger plans give you more included usage.
On a paid plan, you still pay the plan fee. Contacts, storage and active admins are calculated and charged day by day from each day's actual amount. Email, messages, video viewing, webinar viewing through AXL streaming and AI use monthly consumption.
No. AXL takes 0% of your sales. Your payment provider can still charge its own processing fee.
A larger plan can remove enough overage to lower the total. The calculator compares every plan total your usage fits and recommends the lowest estimate.
Yes. Storage includes uploaded files and converted video renditions. Video viewing is a separate viewer-hour allowance and overage line.
Yes. New accounts start on Free, with no trial and no card: 500 contacts, 5,000 emails and 5 GB, with AXL branding. AI runs on prepaid balance, Free limits cannot be bought, and an empty balance never blocks the account.
Every month on your sign-up day. AXL emails you at 80% and at 100%.
Yes. Sites, forms and video players show a small AXL badge on every plan. Free also adds it under bulk emails.
It unlocks imports, bulk campaigns and your own domain. Each Free campaign is reviewed before it is sent.
Yes. After 90 days with no sign-in, visitor or lead, a Free account is deleted with its data, after email warnings. A positive balance keeps it.
Start with the plan that fits now.
Start on Free. Upgrade when a limit gets close.