A small business CRM with calls built in.
Every lead arrives with its source, an owner and a task. Calls and messages stay on the contact.
Free plan, no card needed.
A CRM where forms, deals, calls and messages meet.
A lead fills a form, a deal opens, someone is assigned and gets a task. Calls and messages land on the same contact.
- Pipelines. Several boards, with required fields per stage.
- Lead source. Each form submission links to its page and visit.
- Assignment. Round robin with tasks and escalation.
- Calls and chat. Phone, email, WhatsApp and Instagram in one inbox.
Good to know: No invoicing or VAT. Integrations run through webhooks and the REST API.
Four parts of AXL a small business uses.
- CRM Contacts, deals, tasks and sales analytics. CRM →
- Phone US and Canada numbers, softphone and recordings. Telephony →
- Live chat Website chat with the inbox behind it. Live chat →
- Forms and pages Lead forms on your own site. Website builder →
Your CRM set up in an afternoon.
- 01 Import contacts CSV or XLSX, duplicates merged. Contacts → Import
- 02 Build the pipeline Stages and required fields. CRM → Pipelines
- 03 Route new leads Form to deal, round robin, task. Scenarios
- 04 Connect channels Phone number, email, WhatsApp. Settings → Channels
Set up our pipeline: New, Contacted, Proposal, Won, Lost. Then a scenario that opens a deal on every form submission, assigns it round-robin, and starts a 24-hour task that escalates. Show me the graph first.
- 1. Creates the pipeline: New, Contacted, Proposal, Won, Lost.
- 2. Opens a deal for every form submission and assigns it in turn.
- 3. Adds a 24-hour task that escalates if nobody acts.
- 4. Shows you the graph first.
Paste it into the AI Assistant inside AXL, or into Claude, ChatGPT or Cursor connected over MCP. How the CRM works →
One plan in place of a CRM, a scheduler and a forms tool.
Per-seat tools multiply with the team. On AXL, each extra active admin is $15 a month.
| Job | Usual tool | Monthly | In AXL |
|---|---|---|---|
| CRM | Pipedrive Growth | $49 per seat | Contacts, deals, tasks |
| Booking | Calendly Standard | $12 per seat | Booking pages |
| Forms | Typeform Plus | $79 | Forms and quizzes |
| Kit Creator, 1,001 to 3,000 subscribers | $59 | Broadcasts | |
| All of it | AXL | From $49 | Starter includes one admin and 5,000 contacts |
Vendor prices from their own pricing pages, billed monthly. Phone numbers and calls are billed separately. AXL rates and usage allowances on axl.tech/pricing.
Questions people ask.
Starter includes one active admin. Each extra active admin is $15 a month.
Yes, with webhooks from any scenario and the REST API. API keys can be limited to specific actions.
Yes. Buy US or Canada numbers in AXL and call from the softphone. SMS needs its own registration.
No. Orders and payments are tracked, but AXL does not issue invoices or calculate tax.
Build your CRM in AXL.
Free plan, no card needed. Paid plans from $49 a month.
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