Turn Instagram comments into customers.
Reply in public, send the DM, collect the email and follow up, automatically.
Free plan, no card needed.
Turn Instagram comments into contacts and sales.
Someone comments a keyword. AXL replies in public, sends the DM, asks for an email and adds them to your list.
- Comment trigger. Pick posts and keywords, or watch all of them.
- Reply and DM. Several reply variants, then the direct message.
- Email capture. The DM asks and saves the answer to the contact.
- Stories. Replies and mentions start the same funnel.
Good to know: Instagram works today. Facebook page comments wait on Meta approval.
Four parts of AXL a creator uses.
- Automations Comment, story and DM funnels. Automations →
- Inbox Instagram, WhatsApp and other channels in one place. AI chat →
- Email Reach the list after the DM window closes. Email →
- Pages and checkout Link in bio, lead magnets and products. Website builder →
One funnel live before your next post.
- 01 Connect Instagram Log in once; it becomes a channel. Settings → Channels
- 02 Catch the comment Posts and keywords to watch. Comment trigger
- 03 Reply, then DM Public reply, then a link to your page. Reply, Send message
- 04 Ask for the email Save it to the contact. Ask contact for data
On my two latest Instagram posts: when a comment contains “guide”, reply publicly with one of three variants, DM my lead-magnet page and tag them “ig-guide”. Show me the graph, switched off.
- 1. Watches comments on your two latest Instagram posts for “guide”.
- 2. Replies publicly with one of three variants.
- 3. Sends a DM with your lead-magnet page and tags the person “ig-guide”.
- 4. Shows you the graph, switched off.
Paste it into the AI Assistant inside AXL, or into Claude, ChatGPT or Cursor connected over MCP. How automations work →
One plan in place of a DM tool, an email tool and a community app.
Prices are the tiers a creator with a few thousand followers starts on.
| Job | Usual tool | Monthly | In AXL |
|---|---|---|---|
| Comment to DM | ManyChat Pro, 2,500 contacts | $39 | Comment, story and DM funnels |
| Kit Creator, 1,001 to 3,000 subscribers | $59 | Broadcasts | |
| Paid community | Circle Professional | $89 + 2% of sales | Paid spaces, 0% of sales |
| All of it | AXL | Free; paid from $49/month, 0% of sales | Starter includes 5,000 contacts and 25,000 messages |
Vendor prices from their own pricing pages, billed monthly. AXL rates and usage allowances on axl.tech/pricing.
Questions people ask.
No. The public reply and the direct message are separate, so both reach the person.
Each reply is picked at random from your variants. Meta still decides what it allows.
Yes. Each funnel has its own on/off switch and counters.
Meta allows replies in the DM for 24 hours. After that, use email, which is why the funnel asks for it.
Build your first comment funnel.
Free plan, no card needed. Paid plans from $49 a month.
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