# AXL

> AXL is an AI-native sales and marketing platform. Build websites, manage leads, automate follow-up, book clients and take payments through chat.

## Pages

- [AI-native Sales & Marketing Platform](https://axl.tech/): AXL is an AI-native sales and marketing platform. Build websites, manage leads, automate follow-up, book clients and take payments through chat.
- [11 AI Agent Tasks I Delegate (And 4 I Don't)](https://axl.tech/blog/ai-agent-tasks-to-delegate): Eleven jobs worth handing to an AI agent, four that should stay human, and one sorting rule: can I undo this in thirty seconds?
- [Abandoned Checkout Recovery: A Scenario to Copy](https://axl.tech/blog/abandoned-checkout-recovery-scenario): An abandoned checkout is already an order record. Copy the recovery scenario node by node: trigger, three messages and the stop-on-payment listener.
- [About: AI-native Sales & Marketing Platform](https://axl.tech/about): AXL is an AI-native sales and marketing platform for founder-led businesses. Meet the team connecting customer history, sales tools and action.
- [AI Agent Guardrails: What an Agent Cannot Do](https://axl.tech/developers/agent-guardrails): 21 sensitive operations removed from the AI surface in the server, publishing and sending kept separate, and an honest account of what confirm=true is not.
- [AI Agents and MCP for Business](https://axl.tech/blog/topic/ai-agents): Connector guides, agent guardrails, and what an MCP server can and cannot do inside a live business. Every article we have written on AI agents.
- [AI Assistant for Sales and Marketing Tasks](https://axl.tech/ai-agent): Run sales and marketing tasks with AXL AI Assistant or your own agent. Build websites, manage CRM and set up follow-up with customer history in view.
- [AI Chat Agents for WhatsApp and SMS](https://axl.tech/ai-chat): Connect an AI chat agent to WhatsApp, SMS, Telegram and Instagram. Answer from your knowledge, book appointments and hand conversations to your team.
- [AI receptionists: AI Calls and Booking](https://axl.tech/solutions/ai-receptionists): Help callers choose a service and book a time while your team stays with the customer in front of them.
- [AI Voice Agents for Calls, Sales and Follow-Up](https://axl.tech/voice-ai): AI voice agents for inbound calls, outbound calls, lead qualification, customer feedback and reminders. Set up each job with your AXL AI Assistant.
- [AI-native Sales & Marketing Platform Features](https://axl.tech/features): Explore AXL's AI-native sales and marketing platform: websites, CRM, automation, booking, payments, calls, courses and customer history in one place.
- [Alternatives to Kajabi, Skool, Circle and 5 More](https://axl.tech/alternatives): Eight guides to what else exists: why people leave each platform, the honest replacements, and the ones we recommend over ourselves. Every figure sourced.
- [Appointment Scheduling Built Into Your CRM](https://axl.tech/booking): Create booking pages on your own domain: availability rules, buffers, intake forms, auto-created Zoom or Meet links. Every booking lands on the CRM record.
- [AXL vs Bland: Pricing and Voice AI Compared](https://axl.tech/vs/bland): Compare AXL and Bland pricing, usage costs and voice AI workflows. See approximate costs, what is included and which extras affect your bill.
- [AXL vs Circle: Fees, Email Add-on and MCP](https://axl.tech/vs/circle): Circle takes 2% on Professional, gates automation and MCP to $199 and sells email as a $99 add-on. AXL includes all three and takes 0%.
- [AXL vs ClickFunnels: Course Caps and Agent Access](https://axl.tech/vs/clickfunnels): ClickFunnels caps courses at 3 on its $97 plan and gates its MCP server to $197. AXL has no course caps and includes agent access. 2026 math.
- [AXL vs GoHighLevel: Sales, Marketing and AI](https://axl.tech/vs/gohighlevel): Compare AXL and GoHighLevel on pricing, AI access, courses, webinars, calls and customer operations. See why AXL fits businesses selling directly.
- [AXL vs Kajabi: Usage Pricing, No Revenue Cut](https://axl.tech/vs/kajabi): Kajabi Basic starts at $179/mo with 2,500 contacts. Compare AXL from $49, 0% revenue cut, current pricing, features and migration.
- [AXL vs Kartra: Contact Caps, Fees and AI Limits](https://axl.tech/vs/kartra): Kartra prices by contacts, with 2,500 at $119/mo, and takes 5% on its entry plan. AXL has no contact tier or revenue cut. 2026 pricing math.
- [AXL vs Newo: Pricing and Voice AI Compared](https://axl.tech/vs/newo): Compare AXL and Newo pricing, usage costs and voice AI workflows. See approximate costs, what is included and which extras affect your bill.
- [AXL vs Retell: Pricing and Voice AI Compared](https://axl.tech/vs/retell): Compare AXL and Retell pricing, usage costs and voice AI workflows. See approximate costs, what is included and which extras affect your bill.
- [AXL vs Skool: 10% Fee and Missing API](https://axl.tech/vs/skool): Skool takes 10% on its $9 plan and publishes no API. AXL takes 0% and connects community, CRM, email, courses, checkout and AI operations.
- [AXL vs Synthflow: Pricing and Voice AI Compared](https://axl.tech/vs/synthflow): Compare AXL and Synthflow pricing, usage costs and voice AI workflows. See approximate costs, what is included and which extras affect your bill.
- [AXL vs Teachable: Fees, Caps and Agent Access](https://axl.tech/vs/teachable): Teachable starts at $39/mo, takes 7.5% on Starter and meters active students. AXL bills usage from the $49 Starter plan with no revenue cut. 2026 math.
- [AXL vs Thinkific After the 2026 Price Rise](https://axl.tech/vs/thinkific): Thinkific raised Basic, Start and Grow about 10% for renewals. AXL bills usage from the $49 Starter plan with no revenue cut. Full 2026 math.
- [AXL vs Vapi: Pricing and Voice AI Compared](https://axl.tech/vs/vapi): Compare AXL and Vapi pricing, usage costs and voice AI workflows. See approximate costs, what is included and which extras affect your bill.
- [Booking Pages, CRM and Payments in One Place](https://axl.tech/solutions/consultants): Sell the session, book the slot, record the call and follow up automatically, with one contact record behind all of it. No second scheduling app needed.
- [Business Numbers and Browser Phone](https://axl.tech/telephony): Buy a business phone number, call from your browser and keep recordings, notes and outcomes in your CRM. Add AXL voice agents when you need them.
- [Call centers: Calls, AI and CRM Together](https://axl.tech/solutions/call-centers): Bring team calls, AI reception and customer history into one working view.
- [ChatGPT and Codex MCP Setup: Connect Your Agent](https://axl.tech/developers/mcp/chatgpt): Add AXL as an MCP server in ChatGPT, or to Codex through mcp-remote. A browser sign-in, no API key, and tools over your CRM, sites, courses and email.
- [Circle Alternatives 2026: 5 Compared on Fees](https://axl.tech/alternatives/circle): Circle charges $89 plus 2%, sells email as a $99 add-on and gates automation at $199. Five alternatives compared on total cost and AI access.
- [ClickFunnels Alternatives 2026: 5 Compared](https://axl.tech/alternatives/clickfunnels): Five ClickFunnels alternatives compared on course caps, contact limits, price and AI agent access. Every figure taken from the vendor's own page.
- [Cline MCP Server Setup: Connect Your Agent](https://axl.tech/developers/mcp/cline): Add AXL to Cline under MCP Servers, Remote Servers: name it axl, paste the URL, click Add Server. A browser sign-in, no API key, tools over the platform.
- [Community and Memberships With No Transaction Fees](https://axl.tech/community-platform): Run a paid community on your own domain: spaces gated by CRM filters, badges that award themselves, subscription billing you control, and no revenue cut.
- [Compare Sales, Marketing and AI Platforms](https://axl.tech/vs): Compare AXL's AI-native sales and marketing platform with 13 tools. Review voice AI, CRM, booking, automation, pricing and setup.
- [Connect an AI Agent: MCP Server Setup](https://axl.tech/developers/mcp): See the MCP endpoint, browser sign-in, setup guides for six clients and the roughly 1,100 operations your agent can reach after connecting.
- [Connect ChatGPT to Business Tools With MCP](https://axl.tech/blog/connect-chatgpt-mcp): Connect ChatGPT to your business data with MCP. See what it can reach, where it helps, and how this route compares with other AI clients.
- [Connect Claude to AXL: No API Key Needed](https://axl.tech/developers/mcp/claude): Connect AXL to Claude with a prefilled setup link. Sign in, choose your account and work across CRM, websites, courses and automations without an API key.
- [Connect Cursor to Business Data With MCP](https://axl.tech/blog/connect-cursor-business-data): Connect Cursor to your CRM, orders, courses and automations through MCP. See what the five-minute setup covers and what to keep read-only.
- [Contact: Support, Sales and Partnerships](https://axl.tech/contact): Contact the team behind AXL's AI-native sales and marketing platform for product questions, support, migration and partnerships.
- [Cookies: Every Cookie This Site Sets](https://axl.tech/legal/cookies): See every cookie axl.tech sets, what each one does and how long it lasts, plus the sections that still need legal review.
- [Creator Platform With Instagram DM Automation](https://axl.tech/solutions/creators): Answer every Instagram comment publicly, DM the lead magnet automatically, and keep the whole conversation on one contact record. No cut of your sales.
- [CRM for Small Business With Funnels and Calls](https://axl.tech/solutions/small-business): Pipelines, contact and deal cards, a shared inbox, call recordings, booking and sales analytics. One CRM for every page and form, with one bill.
- [CRM With Kanban Pipelines, Checkout and Payments](https://axl.tech/crm): Follow one contact from first ad click to renewal through kanban pipelines, products, orders, subscriptions, 20+ payment providers and page checkout.
- [CRM, Sales and Payments](https://axl.tech/blog/topic/crm-sales): Order lifecycle, behavioural segmentation, dunning, order bumps, pipelines, and what a platform transaction fee actually costs you at your revenue.
- [Cursor MCP Server Setup: Connect Your Agent](https://axl.tech/developers/mcp/cursor): Add AXL to Cursor in mcp.json, or through Settings, Tools and MCP. A browser sign-in, no API key, and tools over your CRM, sites, courses and email.
- [Developers: REST API and MCP Server for AI Agents](https://axl.tech/developers): Build on AXL's AI-native sales and marketing platform with REST API and MCP. Explore authentication, permissions, filters and agent setup.
- [Domain Expiration, Renewal and Restoration](https://axl.tech/legal/domain-expiration): AXL domain renewal, reactivation and restoration prices, recovery periods and how to request help with an expired domain.
- [Email Marketing With End-to-End Revenue Analytics](https://axl.tech/email-marketing): Build broadcast audiences from real behaviour, run email and messenger as one campaign, and read the revenue it produced by product, page, webinar and UTM.
- [Email, Analytics and Growth](https://axl.tech/blog/topic/email-analytics): Broadcast versus sequence, deliverability after a migration, a UTM convention you can live with, attribution that lies less, and lifetime value.
- [GoHighLevel Alternatives 2026: 5 Compared](https://axl.tech/alternatives/gohighlevel): Compare five GoHighLevel alternatives on cost, add-ons and agent access. See how AXL keeps one business, one bill and a broader AI operating surface.
- [How to Connect Claude to Your CRM, Step by Step](https://axl.tech/blog/connect-claude-to-crm): Connect Claude to your CRM. Learn which questions become easier, which writes are safe to allow, what to keep manual, and where the setup can fail.
- [How to Increase Course Completion Rates](https://axl.tech/blog/increase-course-completion-rates): See where students quit and 11 structural fixes covering lesson length, drip pacing, cohort deadlines, graded homework, inactivity nudges and rewards.
- [Kajabi Alternatives 2026: 5 Compared on Cost](https://axl.tech/alternatives/kajabi): Compare five Kajabi alternatives on price, fees, contact caps and AI agent access, including options we would choose over AXL. Every figure is sourced.
- [Kajabi Contact Limits: Plans and $25 Add-ons](https://axl.tech/blog/kajabi-contact-limit-cost): Kajabi Basic includes 2,500 contacts at $179. Growth includes 25,000 at $249, and each extra 5,000-contact block costs $25.
- [Kartra Alternatives 2026: Beyond Contact Caps](https://axl.tech/alternatives/kartra): Kartra prices by contacts and takes 5% on its entry plan. Five alternatives compared on caps, fees, what each one includes and AI agent access.
- [Launch Your First Online Course in a Weekend](https://axl.tech/solutions/coaches): Build a course as a tree of sections and steps: teach, test, grade homework, issue certificates and take payment in one account. No revenue cut.
- [Marketing Automation Across Instagram, Email, SMS](https://axl.tech/marketing-automation): A visual scenario builder with 139 node types: Instagram comment-to-DM funnels, dunning ladders, retrying webhooks, and a run that parks until they buy.
- [Marketing Automation and Scenarios](https://axl.tech/blog/topic/automation): Copyable scenarios for abandoned checkout, dunning, winback and lead routing, plus a guide to triggers, waits, listeners and all 139 node types.
- [MCP vs API vs Zapier: When to Use Each](https://axl.tech/blog/mcp-vs-api-vs-zapier): Three ways to move data and start work, routinely confused. What each one is for, the question that sorts them, and the rule for picking one.
- [Monetize Your Blog Audience Without a Revenue Cut](https://axl.tech/solutions/bloggers): Turn readers into paying members: subscriptions, gated posts, email and checkout on one account, on your own domain, with none of your revenue taken.
- [Online Course Platform With Tests and Certificates](https://axl.tech/online-course-platform): Build courses with auto-graded tests, AI-reviewed homework with human fallback, drip schedules, cohorts and certificates on one contact record.
- [Online Courses and Student Outcomes](https://axl.tech/blog/topic/courses): Completion rates, drip pacing, graded homework, quiz types, certificates and pricing, with the structural choices that affect whether students finish.
- [Paid Community Platform With No Transaction Fees](https://axl.tech/solutions/communities): Run a paid community with CRM-based space permissions, automatic badges and one contact record shared across courses, payments and email.
- [Partner Program: Earn 20% Commission](https://axl.tech/partners): Refer businesses to AXL's AI-native sales and marketing platform. Earn 20% commission on eligible paid plan subscriptions.
- [Platform Comparisons and Real Cost](https://axl.tech/blog/topic/comparisons): What eight platforms really cost after transaction fees, contact ceilings and plan gates, with every figure linked to a source.
- [Privacy and GDPR](https://axl.tech/legal/privacy): A readable summary of the current AXL Privacy Notice, including GDPR roles, EU hosting, legal bases, data rights, retention, security and sub-processors.
- [REST API: Auth, Fields, Filters and Rate Limits](https://axl.tech/developers/api): The same API the admin panel calls: API keys with per-key rights, an explicit field selector, a 74-type filter grammar and concurrency limits, not quotas.
- [Sales & Marketing Platform Pricing 2026](https://axl.tech/pricing): Plans for AXL's AI-native sales and marketing platform start at $49. Compare allowances, overage rates and a 14-day free trial.
- [Sales & Marketing Solutions for Growing Businesses](https://axl.tech/solutions): See how AXL's AI-native sales and marketing platform helps service teams, consultants, creators, online schools and founder-led businesses grow.
- [Sales teams: Calls, AI and CRM Together](https://axl.tech/solutions/sales-teams): Qualify enquiries, book the next conversation and keep the follow-up close to the deal.
- [Sales, Marketing and AI Blog](https://axl.tech/blog): Practical guides to sales, marketing and AI, from CRM and follow-up to courses and comparisons, by the team building AXL's AI-native platform.
- [Scale an Online School Without Per-Student Fees](https://axl.tech/solutions/online-schools): Cohorts, deep drip scheduling, a grading queue and role handover, with CRM, payments and webinars on one record. No contact tiers or revenue cut.
- [Security: Data Isolation and Access Controls](https://axl.tech/security): Explore security in AXL's AI-native sales and marketing platform: data isolation, access controls, exports and connected AI agent permissions.
- [Sell Digital Products With No Revenue Cut](https://axl.tech/solutions/sellers): Checkout with order bumps and one-click upsells, 20+ payment providers, subscriptions with dunning built in, and an abandoned cart that is a CRM record.
- [Service businesses: AI Calls and Booking](https://axl.tech/solutions/service-businesses): Give new enquiries a first answer and a booking path while your team focuses on delivering the service.
- [Showcase: This Website Runs on the Platform](https://axl.tech/showcase): See how axl.tech was built on AXL's AI-native sales and marketing platform, with shared page design and direct AI access.
- [Skool Alternatives 2026: 5 Honest Options](https://axl.tech/alternatives/skool): Compare five Skool alternatives on transaction fees, API access, email and courses, including the case for staying with Skool.
- [Support: Product, Account and Billing Help](https://axl.tech/support): Get help with AXL's AI-native sales and marketing platform: setup, account access, billing, migration, security and developer tools.
- [Switch From Kajabi, Teachable and Thinkific](https://axl.tech/migrate): Move to AXL's AI-native sales and marketing platform. See what imports, what needs rebuilding and how to switch from your current tools.
- [Teachable Alternatives 2026: 5 Real Options](https://axl.tech/alternatives/teachable): Five Teachable alternatives compared on transaction fees, student caps and API access, including the upgrade that fixes it without migrating.
- [Terms of Service: Plain-English Summary](https://axl.tech/legal/terms): A readable summary of the current AXL terms covering plans, trial billing, usage, refunds, telephony, data processing and account responsibilities.
- [Thinkific Alternatives After the Price Rise](https://axl.tech/alternatives/thinkific): Thinkific raised Basic, Start and Grow about 10% for renewals. Five alternatives compared on price, fees, email and AI access.
- [Video Hosting for Courses With Anti-Download Player](https://axl.tech/video-hosting): Host lesson and sales videos on AXL with an anti-download player, domain-locked embeds, moving watermarks and per-video analytics, included with your plan.
- [VS Code MCP Server Setup: Connect Your Agent](https://axl.tech/developers/mcp/vs-code): Add AXL to VS Code with the MCP Add Server command: choose HTTP, paste the URL, pick workspace or global. A browser sign-in, and no API key anywhere.
- [Webhooks: Outbound Calls and Inbound Triggers](https://axl.tech/developers/webhooks): Call any endpoint from an automation and branch on the answer, or start one from a system with a single HTTP request. Covers timeout and retry behavior.
- [Webinar Platform With Evergreen Auto-Webinars](https://axl.tech/webinar-platform): Run live and evergreen webinars on your own domain, with stage layouts, moderated chat, attendance-based automation and revenue analytics.
- [Webinar teams: AI Calls and Booking](https://axl.tech/solutions/webinar-teams): Help registered attendees get ready, answer questions and follow up from what actually happened.
- [Webinars, Video and Community](https://axl.tech/blog/topic/webinars-video): Live and evergreen webinars, the attendance gap, video retention curves, hosting choices, and where a paid community earns the money it charges.
- [Website Builder With CRM, Checkout and an SEO Blog](https://axl.tech/website-builder): Build landing pages, funnels and an SEO blog on your own domain, with lead forms, checkout, A/B tests and an AI page builder that writes the HTML.
- [Website Platform for Freelance Web Designers](https://axl.tech/solutions/web-designers): Ship your HTML byte for byte, with forms, checkout, CRM and A/B testing behind it. Clone a reference layout with AI and deliver in a day.
- [Websites, Landing Pages and SEO](https://axl.tech/blog/topic/websites-seo): Page structure, canonical tags, custom domains, split tests and speed, including how this blog is built and published on the platform it sells.
- [What Is an MCP Server? A Plain-English Guide](https://axl.tech/blog/what-is-an-mcp-server): An MCP server lets an AI assistant discover and use another system's tools directly. What that changes, what it doesn't, and how to evaluate one.
- [Which Business Platforms Ship an MCP Server](https://axl.tech/vs/mcp-and-ai-agent-access): See which platforms ship a first-party MCP server, which plan unlocks it, and whether agent changes go live or wait for human review.
- [Windsurf MCP Server Setup: Connect Your Agent](https://axl.tech/developers/mcp/windsurf): Add AXL to Windsurf in mcp_config.json under Settings, Cascade, MCP Servers. Sign in through your browser, with no API key, then use tools across AXL.