Sell your digital product.
AXL is a truly all-in-one, AI-native platform for sales and marketing automation.
For AI product founders, startups, course creators, coaches, online schools, consultants and community owners. Courses, webinars, websites, checkout, CRM and automation live in one account. Use AXL's built-in AI Assistant, or bring your own agent.
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Eleven jobs a knowledge business has to do. One account, one record, one bill.
Teach, sell and message from the same account. Every buyer and student stays on one record from the first page visit to renewal.
This site is built on AXL. Its pages, forms and analytics run on the platform they describe.
What each part of AXL does.
See the core workflows here, then open a feature page for the full detail.
An online course platform that grades and certifies
Build lessons, tests and homework in one step tree. Gate progress until work is passed, then issue a numbered, verifiable certificate.
- Six question types, graded on the spot
- Homework queue sorted blocking-first, voice both ways
- Drip by weekday, date or cohort start
A website builder with the checkout already wired
Build pages, forms and checkout together. Each order creates one CRM contact with the page, form and payment attached.
- AI page builder plus a full code view
- A/B tests and 100 kept page revisions
- Order bumps and one-click upsells
Email marketing that reads your CRM
Target people by what they registered for, watched or bought. Send across email and messengers, with results returning to the same record.
- Audiences from 61 behaviour filter conditions
- One broadcast across email and messengers
- Opens, clicks and errors per channel
Marketing automation across 139 node types
React to a comment, registration, view or payment with messages, tags, access and tasks. AXL keeps the action and result on the contact.
- 51 actions, 61 events, 27 listeners
- Branches on attendance, watch time and answers
- Comment funnels for Instagram and Facebook
A webinar platform that runs the follow-up itself
Run live rooms with stage layouts and moderated chat, then reuse the recording as an evergreen session. Attendance decides the offer or replay.
- Stage layouts, slides and moderated chat
- Evergreen sessions on a millisecond timeline
- Offer or replay by attendance, automatically
A CRM with one record per person
Keep visits, answers, orders, messages and course progress on one contact. Build segments directly from that history.
- Kanban pipelines with per-stage totals
- Segments built from behaviour filters
- Tasks, call logs and duplicate merging
A business phone that writes the follow-up
Call from the browser or let a connected voice agent run the call. AXL keeps the recording, transcript, summary and outcome on the same customer record.
- AXL numbers and a browser softphone
- Recordings, transcripts and short summaries
- Call outcomes that can continue an automation
Maya Chen · 12m 18s
Needs a proposal by Friday. Four-person team, Growth plan, onboarding next month.
Payments, subscriptions and recovery
Use 20+ payment providers, cash or bank transfer. Handle subscriptions, instalments and failed-payment recovery with 0% taken by AXL.
- Order bumps and one-click upsells
- Subscriptions with failed-payment recovery
- 0% of your sales, any provider
Video hosting that protects the course
Protect lesson playback, restrict embeds to your domains and see who watched and how far. Video is included under reasonable use.
- Anti-download player with watermark
- Domain-locked embed codes
- Watch-through analytics per video
Community spaces and memberships
Spaces whose view, post and comment permissions are written as CRM filters. A paying member is a segment, not a separate user base. Bill the membership yourself and keep all of it.
Community on AXL →Booking and one-to-one sessions
Availability rules, sessions the guest pays for at booking, reminders before the call, and the meeting lands on the same contact record as everything else the person did.
Booking on AXL →One account instead of five subscriptions. Keep all of your revenue.
Two example schools in our calculator replaced three platforms costing $2,740 and $1,970 a month before AXL.
| The job | A tool we can price today | Published platform price |
|---|---|---|
| Funnels & checkout | ClickFunnels Launch | $97/mo, 0% of sales |
| Courses & LMS | Teachable Builder | $89/mo, 0% on Builder; Starter takes 7.5% |
| Community | Circle Professional | $89/mo + 2% of sales |
| Email marketing | Kit Creator (1,001 to 3,000 subscribers) | $59/mo |
| Booking | Calendly Standard (per seat) | $12/seat/mo |
| CRM | Pipedrive Growth (per seat) | $49/seat/mo |
| Video hosting | Wistia Business (no branding) | $99/mo |
| Chatbots | ManyChat Pro (2,500 active contacts) | $39/mo |
| Webinars | WebinarJam Basic (500 attendees) | $99/mo |
| Forms & quizzes | Typeform Plus (1,000 responses/mo) | $79/mo |
| That stack | $97 + $89 + $89 + $59 + $12 | $346/mo + 2% of community sales |
| AXL | Everything above, one login | From $49/month, 0% of sales, with included usage and published overage rates |
Use AXL's built-in AI Assistant. Or bring your own agent.
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Built-in AI Assistant
Tell it what to launch. It handles the setup and brings back a polished result for review.
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Bring your own agent
Claude, Cursor or another compatible assistant can create real pages, funnels, courses and broadcasts.
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Publishing stays yours
Twenty-one sensitive operations (billing writes, token minting, roles) are removed in the server, not discouraged in a prompt. The guardrails →
Find your version of it.
Questions people actually ask.
Plans start at $49 a month with included usage and published overage rates. AXL takes 0% of your sales, while your payment provider still charges its own fee. Estimate it.
Partly, and we would rather say exactly which part. Contacts import from TXT, CSV or XLSX, webinar events import too, and one DNS record moves your domain. Course content is rebuilt rather than migrated, and a subscription on another processor stays there: what imports.
The table above shows how far an agent gets and what happens to your revenue, with sources and dates. We looked and found no platform whose agent can author a graded test, issue a certificate and run a cohort. Tell us if that changed. Compare.
Put the whole thing in one place.
Courses, webinars, sites, payments, CRM, calls, email and automation in one account. Keep all of your revenue.